It all starts with understanding your customers’ behaviors and workflows to uncover customer painpoints and opportunities for delivering real value. Research plans and methodologies are customized to meet your circumstances and needs to ensure the questions you need answered, are getting answered. Working closely with your in-house teams and stakeholders across departments maximizes your domain expertise.
Strategy goes beyond an individual product but is an applied roadmap across departments, stretching to every area your customers might come into contact with your brand. Just like a smooth online experience lies within the transitions and flows from screen to screen, so lies a successful customer experience within products and touchpoints.
Ideation is more than coming up with a quick idea. Understanding a problem by taking it apart, stepping back and seeing new connections within the context of use, allows our strategic thinking do its best work, which translates directly into intuitive and innovative design interactions.
Prototyping brings it all together and provides opportunities to feature newly designed interaction elements, test product and service solutions before expensive development dollars are spent on coding and readies them for the hand-over to your visual design and engineering teams. Don’t have design power in-house? No problem, we have trusted visual designers able to help if need be.
Humans in Context, LLC is a user experience consultancy providing research, strategy and interaction design services. We solve problems by discovering workflows to understand behavior, needs and pain points within the context of product use or service encounters. We bring to each project a focus on human factors, motivation and learning to ground our findings in cognitive and learning sciences. This allows us to conceptualize solutions that drive business innovation and competitive advantages.
M.S. Human Factors in Information Design
With extensive experience in the fields of research and interaction design, Helga is driven by an innate curiosity to understand customer workflows to form quick connections, clearly define problems, conceptualize new interactions, and verbalize opportunities.
Humans in Context, LLC is a user experience consultancy providing research, strategy and interaction design services.
We solve problems by discovering workflows to understand behavior, needs and pain points within the context of product use or service encounters.